We built and deployed a highly scalable digital platform for Xponential Fitness (NYSE: XPOF) now supporting over 2500+ locations across 10 brands.
They Said
We need a scalable infrastructure and integrations with our MMS (ClubReady) while giving programming and marketing autonomy to each brand.
We Said
Develop a central middleware to translate data between all platforms. Use HubSpot to standardize reusable components, allow near-unlimited programming and marketing development flexibility, and deploy custom web, mobile, and OTT experiences.
The Mobile Apps
10 brands, 20 total apps. The Xponential mobile app is native to each platform, allowing for programming flexibility and ensuring that anything the client says can be delivered in the app, unrestricted by platform or framework limitations.
The Websites
The member experience combines local Franchisee controls, ClubReady, their MMS, and layers on top custom API and engagement products to create a fully custom website and member logged-in experience – entirely powered by their member management platform, never recreating a tool that already exists.
Big Tech, Simple UI
Presentationally simple but incredibly technically complex, the Xponential platform helps Franchisees feel in control over their destinations and lead journeys while ensuring the national brands have oversight.
Results
Our ability to customize technology to their challenges via a proactive in-house tech team helped deliver the big picture – if they can think it, we can build it.
